I am honoured to have been asked again this year to present at the Spa China Wellness Summit 2023, taking place at the Ritz Carlton, Harbin, China. This year’s brief is “Integrating Mental Wellness Concepts & Treatments”, a subject in which I am deeply invested. I am presenting on behalf of the Mental Wellness Initiative of the Global Wellness Institute, led by Prof. Gerry Bodeker. As members of the Mental Wellness...

Nominate the top spa, top spa product line, top spa educator in Canada in 2023. 2023 Canadian Spa & Wellness Awards nominations are open.

How can spa operators perk up their client loyalty through retail programs? Spa Inc. magazine asked five experts and I was honoured to be one of them. By Vivienne O’Keeffe, CIBTAC, AAD, PEA For products to increase the loyalty of your customers, you would need to keep two factors in mind.   Consumers are looking for results Firstly, consumers are looking for results. If your product line is effective and delivers results, this will build...

Why you should explore, not fear, tech’s coming capabilities for spa. By Vivienne O’Keeffe, CIBTAC, AAD, PEA To the spa industry, synchronicity is viewed as the process of allowing events to unfold rather than forcing them to happen, or in some cases, as a kind of invisible force that guides and directs our life and work. Many healers and skin care specialists pay close attention to synchronicity and delight in its occurrence. This article...

Meditation: live longer, prosper more. By Vivienne O’Keeffe A.A.D., P.E.A., C.I.B.T.A.C. Before you say anything, I know what you’re thinking. Why would I be writing about a practice that’s been around since the days of Flower Power, love-ins and Neil Armstrong bouncing around on the moon – and even longer? My answer is that there may be no better time to revisit this ancient practice than in the pandemic-ridden, strife-torn days of 2022....